Viet Nam has introduced stricter quality and labeling requirements for milk products, including fluid milk and dairy goods, through two key regulatory initiatives.
Viet Nam Tightens Rules for Milk Products
Importers must meet new technical standards and labeling rules for dairy goods.
What changed
New technical standards for fluid milk, covering composition, hygiene, and shelf life.
Mandatory clear labeling for milk products under a new draft decree.
Quality certification required for milk, rice, and sugar to align with product quality laws.
Who it affects
Dairy importers must ensure products meet the new technical specifications and labeling mandates.
Fluid milk, skim milk, and whole milk under HS codes 040299, 040229, and 040221 are directly affected.
Compliance Analysis: Stricter Quality and Labeling Requirements for Milk Products in Viet Nam
Viet Nam has recently strengthened its regulatory framework for milk products and dairy goods through two key legislative updates: the Law on Product and Goods Quality (No. 78/2025/QH15) and the Law on Standards and Technical Regulations (No. 70/2025/QH15), alongside sector-specific measures under the Veterinary Law (No. 79/2015/QH13). These regulations introduce stricter quality controls, labeling obligations, and conformity assessment procedures, aligning with international standards while addressing domestic consumer protection and trade facilitation goals.
1. Regulatory Framework and Key Requirements
1.1 Overarching Laws
| Regulation | Key Requirement | Deadline/Threshold | Authority |
|---|---|---|---|
| Law on Product and Goods Quality (No. 78/2025/QH15) | – Mandates risk-based management for product quality, emphasizing digital transformation and transparency1. – Requires conformity assessment for milk products to ensure compliance with technical regulations1. – Supports SMEs in meeting quality standards1. | Enters into force: 1 January 20262. | Ministry of Science and Technology (MST) via STAMEQ1. |
| Law on Standards and Technical Regulations (No. 70/2025/QH15) | – Establishes national standards and technical regulations for milk products, including labeling, composition, and safety2. – Requires publication of draft regulations for stakeholder comments (60-day period)1. – Aligns with WTO TBT Agreement for trade facilitation1. | Adoption: 1 December 2025 Enforcement: 1 January 20262. | STAMEQ (MST)2. |
| Veterinary Law (No. 79/2015/QH13) | – Governs animal health and quarantine for dairy products, including import/export controls3. – Aligns with OIE Terrestrial Animal Health Code (Chapters 1.1–16) for disease prevention3. – Replaces Circulars 25/2016, 35/2018, 09/2022, 04/2024, and 28/20253. | Proposed adoption: December 20253. | Ministry of Agriculture and Environment (MAE)3. |
1.2 Sector-Specific Measures for Milk Products
A. Quality and Safety Standards
- Technical Regulations: Milk products must comply with national technical regulations issued by STAMEQ and MAE, covering:
- Conformity Assessment: Products must undergo third-party certification or self-declaration (for low-risk items) to verify compliance with standards1.
B. Labeling Requirements
- Mandatory Information (per Law No. 78/2025/QH15 and Draft Decree on Standards and Technical Regulations2):
- Product name (e.g., "pasteurized milk," "UHT milk").
- Nutritional information (per 100g/ml): energy, protein, fat, carbohydrates, vitamins/minerals2.
- Ingredients list (including additives, allergens in bold)2.
- Origin: Country of production and processing facility details2.
- Expiry date and storage instructions2.
- Barcode/QR code for traceability1.
- Language: Vietnamese (English optional for imported products)2.
- Prohibited Claims: Misleading terms (e.g., "100% natural" without certification) or unverified health claims2.
C. Import/Export Controls
- Sanitary and Phytosanitary (SPS) Measures:
- TBT Compliance:
2. Implementation and Enforcement
A. Timeline
| Milestone | Date | Authority | Citation |
|---|---|---|---|
| Adoption of Law No. 70/2025/QH15 | 1 December 2025 | National Assembly | 2 |
| Entry into force of Law No. 78/2025 | 1 January 2026 | National Assembly | 2 |
| Final comments deadline for Draft Circular on Quarantine | 9 December 2025 | MAE | 3 |
| Publication of final technical regulations | December 2025 | STAMEQ | 1 |
B. Responsible Agencies
- Primary Oversight:
- Sector-Specific:
C. Compliance Pathways
- For Domestic Producers:
- For Importers:
- For Retailers:
3. Penalties and Non-Compliance
- Violations (e.g., false labeling, non-compliance with standards) may result in:
4. Stakeholder Engagement
- Public Consultation:
- Transparency:
Summary Answer
Viet Nam’s stricter quality and labeling requirements for milk products are governed by the Law on Product and Goods Quality (No. 78/2025/QH15) and the Law on Standards and Technical Regulations (No. 70/2025/QH15), enforced by STAMEQ (MST) and MAE2, 1. Key obligations include:
- Compliance with technical regulations for composition, hygiene, and traceability3, 2.
- Mandatory labeling (nutritional info, origin, expiry date) in Vietnamese2.
- Conformity assessment (certification/self-declaration) for domestic and imported products1.
- 60-day public comment period for draft regulations, with final texts published by 1 January 20262, 1.
Non-compliance risks fines, recalls, or license suspension1. Importers must align with OIE standards and obtain quarantine permits from MAE3. Stakeholders can submit feedback to TBT/SPS Enquiry Points until 9 December 20253, 2.
Sources
- ↩ docs.wto.org — SS / directdoc https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/G/TBT15_2/NVNM.pdf&Open=True
- ↩ Committee on Technical Barriers to Trade – Notification – Viet Nam – Law on standards and technical regulations https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/G/TBTN25/VNM355.pdf&Open=True
- ↩ Committee on Sanitary and Phytosanitary Measures – Notification – Viet Nam – Terrestrial animals and terrestrial animal products https://docs.wto.org/dol2fe/Pages/SS/directdoc.aspx?filename=Q:/G/SPS/NVNM172.pdf&Open=True
